An article a while back in the L.A. Times quoted a retail buyer as saying that “Lazy Susans are more popular now than ever…(with) sleek new styles that cost $15 to hundreds of dollars. Yet no matter how long or how hard the Lazy Susan works, people rarely notice. They’re more interested in what’s on it.”
I beg to differ. Obviously, this store buyer was not referring to the beautiful wood burned, hand painted lazy susans handcrafted at the Artisan Craft Shop. More than likely, you’ll want to display them as works of art on your tabletop, but of course they’re plenty durable to actually use.
So it’s a bit odd to create something beautiful and then give it a, well, not-so-nice name. Friends and family alike (my mom’s name happens to be Susan) have always endured wisecracks about this name, ultimately being judged as to how lazy they actually are. It can be downright …hurtful.
Time to change
This swirling server does positive things for which it merits a more uplifting name. For one, it limits the need for a tangle of arms shooting across the table and shout outs of “pass the…” and “say pretty please.” For another, a beautifully and colorfully painted lazy susan adds visual interest to a horizontal surface. Place it on a family room table and admire it every time you walk in. You can set all your remote controls on it and keep the table neat!
So “lazy”? and “susan”? It’s just not right. Searching through historical references, I’ve found that no one has been able to document where the current name came from. Although the design has been around at least 300 years, the newest name seems to perhaps be in use only since the early 1900’s.
How about “spinning platter?”
Since having a successful business online is all about placement in Google searches, what if I changed the term Lazy Susan to something more contemporary and uplifting? Would anyone find my website? Since what lazy susans do is spin, would web shoppers search on “decorative spinning platter“? I’m going to give it a try. I will add these terms to my keywords and meta tags and see if I get any hits. Maybe we can change this beautiful and functional piece of art from a sluggish Lazy Susan into a energetic Twirling Tray!